컨슈머인사이트

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EV Purchase Realization Rate Ties Gasoline at 71%, Unfazed by Cheongna Fire, ConsumerInsight Finds
■ ConsumerInsight’s Say-Do Gap analysis reveals EVs tied with gasoline for the highest realization rate, while highlighting a polarized confirmation bias among consumer groups.2026-06-12
전기차 구입 실현율, 청라 화재에도 영향 없었다
■ 컨슈머인사이트 ‘The Say-Do Gap’ 심층 분석 시리즈 ⑤2026-06-12
Renault Korea Tops Domestic Mass-Market Brands with 79% Purchase Realization Rate, ConsumerInsight Finds
■ Latest “The Say-Do Gap” auto study shows purchase plans hold much more strongly for domestic, mass-market and RV choices than for imported and premium intentions.2026-05-29
국산 대중차 의향자, ‘원하던 브랜드 구입’ 1위는 르노코리아
■ 컨슈머인사이트 `The Say-Do Gap` 심층 분석 시리즈 ④2026-05-29
33% of Premium-Car Intenders Ended Up Buying a Mass-Market Brand, ConsumerInsight Finds
■ Latest “The Say-Do Gap” auto study shows purchase plans hold much more strongly for domestic, mass-market and RV choices than for imported and premium intentions.2026-05-21
‘프리미엄차’ 구입의향자 3명 중 1명 ‘대중차’로 돌아섰다
■ 컨슈머인사이트 ‘The Say-Do Gap’ 심층 분석 시리즈 ③2026-05-21
ConsumerInsight Quantifies the `Say-Do Gap` in Car Buying: New-Car Buyers Plan Ahead (57%), Used-Car Buyers Buy on Sudden Need (61%)
■ ConsumerInsight’s Say-Do Gap analysis finds purchase-intenders convert at a much higher rate, but buyers without prior intent account for nearly the same market scale?especially in used cars.2026-05-11
자동차 구입, 절반은 ‘계획 따라’…절반은 ‘필요해져서’
■ 컨슈머인사이트 ‘The Say-Do Gap’ 심층 분석 시리즈 ②2026-05-11
ConsumerInsight Tracks the `Say-Do Gap` in Car Buying: 52% Planned to Buy Within Two Years, but One in Four Followed Through
■ Longitudinal analysis of 29,182 matched respondents shows purchase intention is useful, but far from a guarantee of actual purchase or brand/model choice.2026-04-23
`2년 안에 차 사겠다` 52%였는데...실제로 산 사람은?
■ 컨슈머인사이트 ‘The Say-Do Gap’ 심층 분석 시리즈 ①2026-04-23

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