ConsumerInsight

Telecommunications Mega Trend

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Mobile phone brand index

(2005~2022)

Carrier brand Index

(2005~2022)

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1. Carrier brand preference (Top 1 intended to signup)
2. Carrier brand perceived satisfaction
3. Satisfaction by Offer - ① Data Quality
4. Satisfaction by Offer - ② Call quality
5. Satisfaction by Offer - ③ Price
6. Intention of changing the carrier
* Reference: Telecommunication syndicated study overview

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