ConsumerInsight

The only IBP(Invitation Based Panel) in Korea
Conducting an independent and un-biased research is not something anybody can do. ConsumerInsight (CI) is the only company in the country that has IBP (Invitation Based Panel) as their sampling frame. Without IBP, independent unbiased consumer research is almost impossible
IBP(Invitaion Based Panel)

ConsumerInsight panelists are those who are

Invited to a survey through random sampling designed for large scale syndicated studies

that they participate earlier

And permit ConsumerInsight to send them survey invites via either Email, landline or/and mobile phones.
Homepage visitor

Banner Advertisement Use

Giveaway events

Recommendation event

None of ConsumerInsight's Invitation Based Panel (IBP) is recruited through any of these ways.
ConsumerInsight IBP’s strength
IBP of Consumerinsight(CI) is recruited from CI's large scale syndicated surveys(with some 100,000 respondents per study, total 29 studies since 2001) that are conducted through strict and representative sampling.The sampling process of large scale syndicated studies is first to set target quotas to represent a universe, select media via email sending vendors (such as portals, etc), and estimate the number of emails to send based on media by quota.The next is to sample target respondents for recruitment and send them email invites.These people are those who permit ConsumerInsights to contact them

Representative	· The panelists are representative as they are recruited from syndicated studies that represent populations.
Pure	· Panelists become CI’s panel not through a self-selection but through their participation in surveys that ConsumerInsight emails them. · That is, all the panelists go through strict sampling procedures to become a CI’s panelist, thus, in CI’s panel, there are only a very few professional panelists duplicated in other panel providers as well.
Sincere	· CI panelists are sincere respondents who participated in some 20 minute long syndicated studies voluntarily.
Engaged	· CI panelists are a high engagement panel that participated in syndicated studies in the areas of automotive, telecommunications, broadcasting, politics, etc, voluntarily.