ConsumerInsight

Automobile Mega Trend

Changes in the automotive market

(2007~2022)

Quality, Customer Satisfaction Trend

(2007~2022)

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1. Domestic brand, Imports market share
2. Top 1 brand intended to purchase among domestic/imported cars
3. Imported cars intentions and the real share of sales
4. Imported cars preference by brand (Top 1 brand intended to purchase rate)
* Reference: Automobile syndicated study overview

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