ConsumerInsight

Automobile Report

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Premium car market shaping up to be ‘One-Top, Two-Strongs’ competition centering around Genesis

The premium car market is shaping up to be a ‘One-top, Two-Strongs’ competition with Genesis in the lead.…

ConsumerInsight2023.05.18
[ACE] Experiences About AS process_Recapitulate
Save ‘customer`s time’ to increase CSI

Save ‘customer`s time’ to increase CSI…

ConsumerInsight2023.03.14
[ACE] Experiences About AS process_07_Summary(Benchmarks)
Lexus and Volvo competing for the top in AS experience

Lexus ranked #1 in 6 items…Volvo · Tesla ranked #1 in 3 items respectively …

ConsumerInsight2023.03.14
[ACE] Experiences About AS process_06_Check-out
While 63.5% of all customers experienced free services, there was a big gap between ‘desired’ and ‘offered’ services

63.5% of car owners have been offered with a free service during the check-out …

ConsumerInsight2023.02.28
[ACE] Experiences About AS process_05_Payment
Repair/maintenance Cost Was 830K KRW on Avg., with GM Korea Showing the Lowest

The average cost per repair/maintenance was 828,000 KRW…

ConsumerInsight2023.02.23
[ACE] Experiences About AS process_04_Outcome Check
7% of AS service users experienced "Inaccurate Repair/Maintenance"

Misdiagnosis experience rate was 7.1%, with domestic vehicle owners experienced 2.4%p higher than imported vehicle owners…

ConsumerInsight2023.02.23
[ACE] Experiences About AS process_03_Wait/Monitor(2)
More than 90% said ‘customer facilities well furnished’ but..

The customer facilities were perceived ‘excellent’ by 93% of respondents…

ConsumerInsight2023.02.17
[ACE] Experiences About AS process_03_Wait/Monitor(1)
Lexus tops `Maintenance completed on the day` at 95%

The repair/maintenance completion rate on the day was 83.6%, with Japanese brands ranking 1st to 3rd…

ConsumerInsight2023.02.14
[ACE] Experiences About AS process_02_Visit/Take-in
Ssangyong Owners Waited Only 2.9 Days For Service

Ssangyong Owners Waited Only 2.9 Days For Service…

ConsumerInsight2023.02.09
[ACE] Experiences About AS process_01 Booking Process
Call reservations are still high at 76%, except for Tesla showing 86% online

Call reservations are still high at 76%, except for Tesla showing 86% online…

ConsumerInsight2023.02.07

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