The end of the in-person survey era is here!

We need the courage to embrace change and explore alternatives!

• - The COVID-19 pandemic has made in-person surveys more difficult, expensive, and less reliable.
• - Nevertheless, we have found ways to conduct surveys that are cheaper, faster, and more reliable than in-person surveys.
• - Try utilizing our contactless surveys to engage representativeness.
• • ▶ Representativeness
  • 1) Our survey method is based on probability sampling, which is the same method used by Statistics Korea to compile national statistics.
  • (This methodology was approved for use in mobile surveys on October 13th, 2021)
  • 2) We have achieved a high sample quality with a response rate of over 90.
  • ▶ We adopted a mobile-based survey method that has significantly reduced time, cost, and improved quality.
  • ▶ We collect various economic and social survey characteristics with the baseline survey

We have the KD Panel that applies strict sampling methods and utilizes behavioral big data related to finance, consumption, and lifestyle.

Development of KDPanel

The emerging social and environmental landscape is having a significant impact on the research environment.

• Social environement change

  A sharp decline in face-to-face research interactions.

  - Increase of one person and dual-income houdseholds

  - Difficulty in making home visits (54.3% living in apartments)

  - Decrease in working from home rate

• Digitalization (Smartphones)

  Age of Homo mobilis

  - High smartphone penetration rate

  - Common mobile survey for private sectors

• COVID-19 Shock

  Adapting to the non-face-to-face interaction culture due to COVID-19

  - It is expected that people will continue to avoid in-person meetings in their daily lives.

  - Dependence on mobile devices and online communication is likely to increase even more.

• Changes in survey environment

  Deterioration of in-person survey environment and increasing demand for alternatives.

  - Difficulties in securing surveyors due to low wages.

  - Demand for shorter survey cycles, schedules, and reduced budgets.

  - Low response rates in face-to-face and telephone surveys.

  - An increase in missing data for sensitive questions (requires the use of big data).

  - Existence of non-sampling errors (surveyor-related).

There is growing demand for the use of individual-level big data in personal surveys,
as surveys shift from face-to-face to non-face-to-face,
and move from household-level to individual-level analysis

A non-face-to-face mobile panel representing the nation as a whole.

• Based on the know-how of conducting national statistics, ConsumerInsight has established 'KD panel' based on mobile carrier membership information, consisting of approximately 50,000 individuals. 
• The panel is strictly maintained and managed according to rigorous quality standards.